Press release: Atlassian promises functional application
Sunday, April 1st, 2007
In an innovative and bold move, Atlassian software is proud to announce that it is changing its strategy going forward, and will from now focus on functionality.
Famous for its pretty but useless applications, Atlassian has captured the hearts and eyes of developers everywhere. The one corner of the market they have not been able to penetrate so far is the minds of these developers.
The new strategy will pose a challenge for the young company, shifting the emphasis from pretty pictures to usefulness is a move fraught with danger, and some analysis are not optimistic. Joel of FogzBugz fame proclaimed ‘Atlassian is doomed to failure, how can any company that doesn’t spend time writing an ASP to PHP compiler to achieve platform independence ever get anywhere? FogzBugz has always focussed on functionality, our 3 customers are more than happy’.
Jiramike, one of the founders of Atlassian, discussed the change in strategy. ‘We’re sick and tired of being the pretty dumb blonde in Java,’ he sighed dramatically.
‘It’s time we move past the cutesy rounded corner and cartoonish icons, we’re a serious company now and I think the joke’s up, customers are demanding a new kind of application. Whereas before all we had to do is slap on a pastel hue and a Verdana font, this market now requires that we develop functionality and serve a business purposes.’
Not all is well with this new strategy however. Some developers at Atlassian have rebelled against this move, and have resigned in protest. A member of this rogue group recently proclaimed ‘I just want to fuck around with ruby now and then and read ajaxian and put in all that stuff, why tf are we switching from our core strengths?’
Atlassian customers however are cautiously optimistic. The open source side is obviously elated, and the codehaus core team was rumoured to be dancing naked in the streets, rubbing genitalia with strangers, in an odd departure from the standard practice of doing ‘comfort grouprubs’ as a consolation prize for either another useless project joins, or a useful project graduating to relevance by moving elsewhere.